OUR APPROACH

Investment in the Outcome
We focus on opportunities where we can play an active role in bringing enhanced enterprise value. We have a vested interest in the outcome as operating managers or conducting an Action Assessment.

Deliverables
We establish clear, objective, definable goals at the commencement of each project.

Creation of Options
Evaluation and creation of strategic alternatives is central to our process.

Practical and Aggressive
We are practical and aggressive about our recommendations. A set of "products" are derived from our analysis of the Defining Moment that our client is experiencing. The goal of our initial analysis is to understand what the Defining Moment means for our client and be in a positions to act quickly; we then suggest alternative action plans to take advantage of or deal with the Defining Moment.

A Balanced Sense of Urgency
By its very nature, the Defining Moment requires thoughtful, and timely action to stem the effects of the immediate problem, and to leverage the core opportunities of the business.

Those implementation plans, in addition to the desired outcome of our client, are considered in suggesting a final course of action.

Some Possible Outcomes of "Managing the Defining Moment^®"
One of our core deliverables is strength in managing that implementation plan to a successful, pre-agreed-upon outcome. That outcome could be one of the following:

• Manage the company on an interim basis as CEO, COO, CFO, CIO or Chief Restructuring Officer (CRO)
• Conduct an Action Assessment
• Stabilize the business in the short-term
• Be a key catalyst in refinancing the business
• Secure strategic partners
• Sale or merger of the company
• Create a product branding strategy

In our experience it is unusual that the strategy and implementation of that strategy does not include almost every aspect of an enterprise. Operations, sales and marketing and finance are all inseparable parts of an integrated solution.